Affinity: beyond branding. Martin Goldfarb and Howard Aster, 2010.
One of Canada's leading pollsters writes about his experience working with brands to create a lasting connection to consumers. Scotiabank is among the organizations profiled.

Resonate: present visual stories that transform audiences. Nancy Duarte, 2010.
Using techniques normally reserved for cinema and literature, the author shows how to transform any presentation into an engaging story. Suggestions are offered to help understand your audience, create persuasive content and elicit a positive response.

The Wealthy barber returns. David Chilton, 2011.
The keynote speaker at Central 1's 2011 annual meeting offers his unique perspectives on the world of money in this long-awaited update to his 1989 best-seller.

Why we make mistakes. Joseph Hallinan, 2009
In exploring the reasons behind human error, the author uses real life stories to illuminate findings from a diverse array of fields, showing that we are all biased in the way we perceive not only ourselves but the world around us. It is these biases that make us prone to commit certain kinds of errors. In learning to recognize those biases, we may manage to avoid some mistakes completely, instead of just avoiding making the same mistake twice.